Generate new business contacts & strengthen business relationship with existing customers - personal interaction is an important part of doing business
Reconnect with your old disconnected customers in the business
Evaluate your competitors - Exhibiting in a trade fair is an efficient way of gathering competitor intelligence
Search for new markets and opportunities - discover niches in the market
Recognize latest trends and innovations - keep yourself up to date
Promote sales while influencing purchasing decisions - trade fair participation results in sales and profits during and after the fair
Gain an overview of the market and industry - trade fairs bring together the whole industry world-wide
Present your products, services or technical processes - trade fairs offer a great opportunity for demonstrations
Position yourself in the international market and amongst the competition
Evaluate export potential and possibilities of your company and products
Do market research - trade fairs are an excellent environment to test customer behaviour, trends, product acceptance etc.
Launch new products and services - trade fairs provide a receptive environment for introducing new products and services
Obtain valuable customer information and feedback e.g. regarding products or pricing
